( READ EPUB ) ♔ The Book Publishing Industry ♎ MOBI eBook or Kindle ePUB free

This book could be useful if you are looking for a business mind orientating book, but for now, it s quite out dated The ending is sloppy. ( READ EPUB ) ☹ The Book Publishing Industry ♪ This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing, and production The work explores the complex issues that occur everyday in the publishing industry and covers the changing technologies and business practices In this second edition, author Albert N Greco thoroughly updates his original text, providing statistical datasets thoughand in many cases offering projections through With consumer books adult, juvenile, and mass market paperbacks at the central focus of the book, the author also reviews all major book categories to present a comprehensive overview of this diverse business In addition to the insights and portrayals of the publishing industry, this edition includes a new appendix containing rarely seen historical data on the industry fromto the end of the th century The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industryThis volume offers invaluable insights for graduate and undergraduate courses exploring the book publishing industry, and it is a unique and vital resource for anyone studying or interested in the industry