@Free ¸ Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare ¹ eBook or E-pub free

@Free ó Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare ë Kapferer on Luxury How Luxury Brands Can GrowKapferer on Luxury offers a collection of carefully curated new and popular articles from the world renowned and undisputed luxury marketing and branding expert Jean Nol Kapferer He shares numerous insights and foresights on how the luxury goods sector is changing to arm the reader with strategies to achieve sustainable growthKapferer on Luxury How Luxury Brands Can GrowKapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean Noel Kapferer, a world renowned luxury analyst and co author of the reference book The Luxury Strategy Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the luxury dream , adapting the internet to luxury demands, re Kapferer on luxury How luxury brands can grow yet remainKapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean Nol Kapferer, a world renowned luxury analyst and co author of the reference book The Luxury Strategy Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the luxury dream , adapting the internet to luxury demands, re Kapferer on Luxury How Luxury Brands Can Grow Yet RemainKapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean Nol Kapferer, a world renowned luxury analyst Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the luxury dream , adapting the internet to luxury demands, re widening the gap with premium brands competition, andKapferer on Luxury How Luxury Brands can GrowNotRetrouvez Kapferer on Luxury How Luxury Brands can Grow Yet Remain Rare by Jean Nol Kapfereret des millions de livres en stock surAchetez neuf ou d occasionThe Kapferer on Luxury How Luxury BrandsNotRetrouvez The Kapferer on Luxury How Luxury Brands Can Grow Yet Remain Rare By author Jean Noel Kapferer published on March,et des millions de livres en stock surAchetez neuf ou d occasionKapferer on Luxury How Luxury Brands Can GrowNotRetrouvez Kapferer on Luxury How Luxury Brands Can Grow Yet Remain Rare by Jean Nol Kapferer Abridged, Audiobook, Box set Paperback et des millions de livres en stock surAchetez neuf ou d occasion Kapferer on Luxury How Luxury Brands can Grow Jean Nol Kapferer is an expert on brand management His books The New Strategic Brand Management and The Luxury Strategy Kogan Page are key reference works for MBA programs worldwide He holds the Pernod Ricard Chair on Prestige and Luxury Management at HEC Paris Also a consultant, he is a member of the board of a major luxury brand, and frequently gives executive seminars on luxury inThe Luxury Strategy Break the Rules ofLuxury experts Jean Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level The new edition of The Luxury Strategy includesinformation about digital strategy, globalization, sustainable development and why luxury brands are resilient to recessions It analyzes in depth the essence of luxuryJean Noel KAPFERER, Professeur Emrite HEC Paris Jean Nol Kapferer est un expert des marques de renomme internationale Il est connu pour ses travaux de haut niveau portant sur l identit des marques, leur gestion stratgique, leur architecture et plus rcemment sur le management du prestige et du luxe a very informative book like most of the author about luxury brands around the world It tells you about the strategy they adopt to keep their image of luxury, how they must act differently on the market Rarity is part of the attraction people feel, so making people wait for a Hermes bag or a place in the best restaurants will just increase one s desire to own it or to get there Luxury may begin with small things, a lipstick from Dior for 25 euros for instance It may cost huge amounts too, a very informative book like most of the author about luxury brands around the world It tells you about the strategy they adopt to keep their image of luxury, how they must act differently on the market Rarity is part of the attraction people feel, so making people wait for a Hermes bag or a place in the best restaurants will just increase one s desire to own it or to get there Luxury may begin with small things, a lipstick from Dior for 25 euros for instance It may cost huge amounts too, like a Rolls Royce Analyzing what is the usual concept of luxury, Kapferer gives detailed information about some of the most famous brands, from Chanel to Prada, through Lacoste, Armani, Cartier and others I regretted his lack of interest in counterfeited goods, and the consequences it may have, and was surprised by the number of times Gucci was referred to as I would not have thought of them Having an engineering background and being far from the studies of luxury branding and marketing, I still found the book a very interesting read and I believe that some of the anti laws of marketing described by Kapferer can definitely be used in other product strategies different from the luxury market. Luxury brands are often in a difficult position They can sell desirable products at a high price with a deliberately constrained level of supply It can be tempting to addinventory to squeeze out evenrevenue and profit, yet where do you draw the line Is it worth risking your luxury brand and position by sliding towards commoditisation The author takes a specialised, focussed look at this thorny issue, hopefully guiding the reader towards the ideal balance Even to the outsider, th Luxury brands are often in a difficult position They can sell desirable products at a high price with a deliberately constrained level of supply It can be tempting to addinventory to squeeze out evenrevenue and profit, yet where do you draw the line Is it worth risking your luxury brand and position by sliding towards commoditisation The author takes a specialised, focussed look at this thorny issue, hopefully guiding the reader towards the ideal balance Even to the outsider, this can be a fascinating subject to consider, although the book s price might mean it is less of an impulse buy to the information curious If you have a practical business need for this kind of information and thoughts you won t even think about the price Written as a series of essays, the author considers many different issues such as brand sustainability, transforming product positioning, logos, pricing and marketing exclusivity.You don t need to work within a luxury brand sector company to get a lot of benefit out of the book You just need to leave yourself enough time to think about the points raised by the author and really maximise the benefits of his counsel A lot of the author s thinking can be applied universally if you try hard enough.Kapferer on Luxury, written by Jean No l Kapferer and published by Kogan Page ISBN 9780749474362, 240 pages YYYY