( READ BOOK ) ♼ The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands ⚈ MOBI eBook or Kindle ePUB free

.https www.youtube.com watch v aZ37Q The History of Luxury I don t know why luxury brands exist in the first place But I must admit the products from the luxury brands are breathtaking However, their gorgeously looking designs still can t justify their hefty price tags Especially when I can get comparable quality with replicas nowadays According to what I read in Dhana s replica bags quality guide, there are mirror image quality replicas that achieve 99% similarity and can even fool the eyes of the sales associates in the boutiques You can click he I don t know why luxury brands exist in the first place But I must admit the products from the luxury brands are breathtaking However, their gorgeously looking designs still can t justify their hefty price tags Especially when I can get comparable quality with replicas nowadays According to what I read in Dhana s replica bags quality guide, there are mirror image quality replicas that achieve 99% similarity and can even fool the eyes of the sales associates in the boutiques You can click here to read this mind boggling post This is by far the best book you can read on the topic of luxury It covers most aspects of the business that you can think of, and some other things too, that are not directly related to it.It is also worth to mention that Mr Kapferer has hand on the business of luxury, and does not only write or research about it. I d say it slike a 4.75 5 than a 5, but it s very interesting.Didn t know a lot of things.I wasn t particularly interested in the business strategy since I already knew from other studies , and most rules are intuitive after you know the basic principles a product is not sold, but it s bought it s all about a genuine story, a vision dream, it s all about the person who lives the dream the buyer.Also interesting from a consumer standpoint I now think most luxury brands are garbage I d say it slike a 4.75 5 than a 5, but it s very interesting.Didn t know a lot of things.I wasn t particularly interested in the business strategy since I already knew from other studies , and most rules are intuitive after you know the basic principles a product is not sold, but it s bought it s all about a genuine story, a vision dream, it s all about the person who lives the dream the buyer.Also interesting from a consumer standpoint I now think most luxury brands are garbage and not worth the money and people shouldn t waste their money for the overpriced product that doesn t tell anything.A book full of informations, very very relevant for whoever wants to build a luxury brand Highly recommended, buy it ( READ BOOK ) ☻ The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands ♊ Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector New terms like mass luxury, new luxury and hyper luxury attempt to qualify luxury But if everything is luxury then surely the term itself has no meaning There is confusion today about what really makes a luxury product, a luxury brand or a luxury company The Luxury Strategy analyzes in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods often very far from the usual marketing strategies used to transform small family businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into worldwide successes The Luxury Strategy clarifies the difference between premium, fashion, and luxury, and sets out the counter intuitive rules for successfully marketing luxury goods and services Luxury experts Jean Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level, including human resources and financial management Finally, The Luxury Strategy unveils how in any market, including B to B, a company can learn from luxury strategies to differentiate itself profitably Luxury takes time and luxury has time for me this is the core message of the book.The book nicely combines the philosophy behind luxury brands and practicalities Both sides are extremely useful and inspiring. Excellent Explicated my intuition but a bit repetitive at times Brilliant, absolutely brilliant By all means, this isn t an easy holiday read however the value of the book goes far beyond it s weight and price I d highly recommend the book for anyone wishing to position their business within either a Luxury or Premium position in their market. I always knew that there was something not quite right with the way I saw people on social media with branded luxury before reading this book I would not have put that word in inverted commas I could never place my doubts but now I can very clearly Luxury as we know it today is truly a con and has been vulgarised For Vuitton to flog PVC sacks for thousands of dollars, accurately described in this book as vulgar couldn t betrue A PVC Vuitton sack toted ostentatiously on the arm of a I always knew that there was something not quite right with the way I saw people on social media with branded luxury before reading this book I would not have put that word in inverted commas I could never place my doubts but now I can very clearly Luxury as we know it today is truly a con and has been vulgarised For Vuitton to flog PVC sacks for thousands of dollars, accurately described in this book as vulgar couldn t betrue A PVC Vuitton sack toted ostentatiously on the arm of an untalented nobody from that TV show on snapchat on your Instagram recommendations is the absolute opposite of luxury I am so happy I found this book Perhaps we need to see past the luxury illusion and redefine it for ourselves