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Read for a sales and marketing class for my masters program in publishing Informative book, but at least a decade out of date. This book is really the only thing out there dedicated to traditional book marketing It s a little outdated with its new strategies, but has a lot good information about how to reach your library markets and traditional marketing plans Insightful tips about publicity copy and extensive information about subsidiary rights made this worth the while to read if you re in the publishing industry. This book includes generalized information but is, by no means, a comprehensive guide to book marketing At the time that the Revised Edition 2004 was written, eBooks were still experimental The author emphasized direct mail tactics but did not emphasize electronic marketing Similarly, social media marketing techniques were completely absent A good basic guide to book marketing if the reader is able to recognize and disregard outdated information. This book is outdated, but I knew that going in I m into the new publishing world, but it s the traditional homework for every book s promotion that hasn t changed much This book deals with press releases, cover letters and marketing tools very well, and although it s a bit like reading a history book since the industry is changing so quickly it s still very well done and informative I ve read lots of book marketing books, and I still learned a lot of things Thanks Mr Cole Pretty outdated, but still some good basic info for how publishers market books. This came out in 2003 so it s not the most up to date thing on internet marketing, but it is a GREAT overview of how publishing and marketing work together I want all the writers I work with to read this I wish David Cole would do an updated edition. |DOWNLOAD EPUB ☪ The Complete Guide to Book Marketing ♫ With an intense focus on strategy that won t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industryCompletely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results oriented approaches to reaching the largest amount of readers for the least amount of money Readers will find no nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign This new edition also features a brand new section on marketing to the lucrative education market, as well as new information on e book marketing, print on demand, and marketing backlist and reprint titlesAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and While we don t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers Read for a class Great text for those breaking into publishing. Last revised in 2003, so really really dated. Lots of good tips, though some of the websites listed no longer exist Many good contacts listed.